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A real estate agent with a tablet showing a couple around an empty home
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Google Workspace for real estate,
every office and every agent.Google Workspace and agentic AI for brokerages and franchises, from a Google Cloud Premier Partner.

Give independent agents an email they'll use instead of forwarding to personal Gmail, run every office on one account, keep a departing agent's client files with the brokerage, and start using Gemini on the listings and paperwork your agents handle every day.

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  • Century 21 Canada
  • Berkshire Hathaway HomeServices Homesale Realty

What is agentic AI for real estate?

Agentic AI for real estate is AI that carries out a multi-step brokerage task on its own, such as checking a transaction folder against the brokerage's document checklist and listing what's missing, with a person checking the result before anyone acts on it.

Most brokerages start one step earlier, with drafting help: Gemini in the Google Workspace agents already use writes a first draft of a listing description or a client email for a person to edit. Gemini comes with Business and Enterprise plans, only works with what each person can already open, and Workspace doesn't use your data to train models without permission. Gemini Enterprise is the next step, for agents that work across your documents and systems. Neither replaces the basics: an account agents actually use, and office files that stay with the brokerage.

A real estate agent on the phone holding a document folder in a sunny home

Why brokerages move to Google Workspace

Agents stop forwarding to Gmail

At Century 21 Canada, Homesale Realty and Century 21 Redwood, agents had been forwarding brokerage mail to personal accounts the brokerage couldn't monitor. Moving the brokerage to Google Workspace gave agents the Gmail they wanted, on an account the brokerage manages.

Independent agents can't be told

Most Century 21 Canada agents are independent contractors, so corporate couldn't mandate a tool. 30 to 35% of them were already on Google Workspace, which made adoption the easier sell.

Many offices, one account

Century 21 Canada brought nearly 400 offices onto one Google Workspace account, then rolled out company calendars and Google Sites to its franchise locations.

Agents come and go

When an agent leaves, their mail and Drive files can be moved to another account or kept on an archived license before the account is deleted; files in shared drives stay with the office.

Century 21 Canada: 10,000 users in 60 days

Century 21 Canada's legacy email was dropping messages, and agents depend on reaching clients day or night. Suitebriar migrated the organization's data, routed the Century21.ca domain and mail and set up spam filtering, ran two days of on-site train-the-trainer sessions, and scheduled the move over the winter, the slow season for Canadian residential real estate. In February 2018, after a 60-day implementation, the whole organization was on Google Workspace.

Read the story
10,000users across nearly 400 offices
60 daysfrom start to the whole organization on Workspace
2 daysof on-site train-the-trainer sessions
“I can't imagine doing a migration without a partner. At our scale, it would have been very difficult.”
Jack MillerChief Technical Officer, Century 21 Canada
“Redwood is now a more secure organization as a direct result of moving to Google Workspace.”
Aaron CollegemanChief Technology Officer, Century 21 Redwood Realty

Brokerage stories

Franchises, brokerages and acquisitions

Off RackspaceHomesale RealtyA Berkshire Hathaway HomeServices agency with 1,300 real estate professionals in 36 offices, moved off Rackspace with single sign-on as a priority.Read the story Two-step verificationCentury 21 Redwood Realty12 offices and 675+ agents on dated legacy email; Workspace consolidated security services, including SAML, and reduced spoofing and phishing attempts.Read the story Remote in a weekendRE/MAX of Reading180 employees and agents off Hosted Exchange and Dropbox, with Suitebriar's communication templates and the start of a Google help site; weeks later the whole office went remote.Read the story Into the parent's tenantReal Property Management95 users moved into Century 21 Canada's existing Google Workspace account after it joined the Century 21 Canada family.Read the story

How a brokerage moves to Google Workspace

  1. Count who's already on GmailFind out how many agents already forward to Gmail or use Workspace; at Century 21 Canada it was a third, and they became the easiest adopters.
  2. Announce it like a launchTell agents where they already gather, and back it with a communication plan, templates and a help site they can return to.
  3. Move in the slow seasonSchedule the cutover when listings and closings are lightest, and move mail, files and calendars office by office.
  4. Train the trainersOn-site sessions with each office's champions, recorded for agents who join later.
An agent going over a document on a tablet with a couple

Agentic AI in real estate: where to start

01

Listing descriptions

Gemini in Docs drafts a listing description from the property details and photo notes, and an agent or manager reviews and edits every one before it's published.

02

Transaction file checks

A Gemini Enterprise agent checks a transaction folder against your brokerage's document checklist and lists what's missing for the agent to follow up.

03

Answers for new agents

An agent that answers onboarding questions, from commission splits to office procedures, using your own policy documents.

04

Start with a workshop

An AI Activation Workshop to pick the first use, check sharing settings so agents only see what they should, and train the people who'll run it.

Real estate FAQ

What brokerage owners and IT leads ask before moving agents to Google Workspace.

Planning a move?

Tell us how many offices and agents you have, what email they use today and how many forward to personal accounts.

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What happens to an agent's email and files when they leave?

Before the account is deleted, an admin can move their mail to another account or redirect it, transfer their Drive files to a new owner, or keep everything on an archived license at a lower cost. Anything not moved is deleted with the account. Files kept in shared drives belong to the office, not the agent, so they stay put.

Can franchise offices with their own domains share one account?

Yes. A secondary domain gives an office its own addresses, users and mailboxes inside your account, each user licensed. A user alias domain gives the same people a second address without adding licenses.

We've acquired a brokerage. Can its agents join our account?

Yes, but Google doesn't merge two Workspace accounts directly: the data moves into your account first and the old account closes after. Our M&A migrations page explains the order, and Real Property Management's move into Century 21 Canada's account is an example.

Can our brokerage use agentic AI today?

Gemini already comes with Google Workspace Business and Enterprise plans, so drafting and summarizing are available now. Agents that work across your documents and systems are built on Gemini Enterprise; with either, a person should check anything that goes to a client or into a listing.

Related services

Google Workspace Migration & OnboardingMove mail, calendars and files to WorkspaceM&A MigrationsBring an acquired brokerage onto your accountGemini EnterpriseAI agents built on Google CloudGen AI Consulting & DevelopmentCustom AI agents built for your businessAI Activation WorkshopYour first AI agents, and a team trained on Gemini Enterprise

Talk to a Google expert about your brokerage

Tell us how many offices and agents you have, what they use for email and files today, and whether you're franchised or independent.

  • Google Cloud Premier Partner, working only on Google Cloud and Workspace for more than a decade
  • U.S.-based support team

Free AI starter kit

From your data to your first AI agents, in four steps

Google's AI starter kit for lean teams: your four-step guide from data to agents.

  • Four steps, from a first no-code win to a multi-step agent workflow
  • Use cases with sample prompts, plus the ABCD prompting technique
  • Best practices for data quality, governance and human oversight